Launched in the women’s hosiery sector, over the years markets have expanded to hosiery for men, classic and sports underwear, in addition to socks for various technical uses, going as far as reinterpreting the paradigm of dressing women’s legs with the Filifolli® brand.
The strategy of expanding the product range has been outlined while maintaining a firm focus on product and process quality, as well as the search for partners and suppliers that share the company’s philosophy. Human resources, as well as environmental ones, are considered essential values.
For its supply chain, Alber selects companies that tangibly share its labour policies, R&D investments for the environment and that have an ethical approach to business.
The sectors covered by Alber include three distribution areas:
-Large-scale retailers with the alber’s® brand to offer a product intended for men, women and children, where comfort and well-being in daily use are the two distinctive elements. The distribution channel is guaranteed a top quality logistics, assortment and after-sales service.
-E-commerce and specialised retail trade through the Filifolli® brand, featuring strong research and innovation, as well as a style that expresses the taste of Italian-made manufacturing in a premium market niche to intercept international market trends. Design, style and product development enhance the value of the supply chain of Italian-made manufacturing by involving Italian companies.
-Private label (Your Brand’s Smiling®), i.e. the branded production of key distribution chains that appreciate the selection of yarns, the high attention to quality, the Italian style of our solutions and, above all, the value chain in logistics management in terms of assortment and new ranges in sales outlets. Alber’s approach to private labels can be summed up with the claim “Quality in the desired quantity” to underline the customer-oriented approach and high manufacturing flexibility.